In December of 2008, The Canadian Home Builders Association – Central Alberta hosted a forum with several key community stakeholders and business leaders to take the temperature of the economy and discuss strategies for responding to current trends.

While it was recognized that there has been a measurable drop in many areas of the regional economy, it was determined that a five or ten year measuring stick is more accurate than to compare recent figures to 2006/07 levels, which are considered an “anomaly”.

Consumer confidence in the region may be undermined by national and international media messaging that casts the situation in a dire light. As consumers become wary of spending or investing, the local economy then sees an impact as the fearful frame of thought becomes a “self-fulfilling prophecy”.

By way of response, a group of businesses and organizations was formed to develop a positive messaging campaign which could counter the negative forces and showcase the strength of the region. Local:First is the vehicle for “Good News” in Central Alberta.

The Local:First brand was carefully created to encompass and represent the goals and philosophy of community development. It embodies the idea of symbiotic relationships, protection and security, balance with flexibility, and the stylized swirl that brings the focus to a central point.

In all of our communications and graphics, it is our wish to radiate a simple sense of elegance, sophistication, and harmony.